The project

In 2021 Panasonic launched the "Power Classes", a campaign in primary schools that invites students to gain knowledge through experimentation and interaction. The teaching material on the topic of electricity offers exciting starting points for research and promotes problem-oriented, discovery-based learning. Over 130.000 primary school students participated in this campaign in Germany. Due to this success, the campaign was also launched in UK and Poland.

Target group :
primary school students and their teachers.

Key features :
fun, young, playful, inviting to learn through discovery.

My role in this project

Create an enticing campaign logo and design an activity booklet and some fun promotional materials like posters and newsletter and landing page on the campaign website.
Later I also created a logo animation in Adobe After Effects.