The project

Between 2016 and 2021, Panasonic Energy Europe collaborated with some very famous strategic partners to set up qualitative promotions, often with a win campaign.

My role in this project

Create attractive battery pack designs, so consumers are eager to buy the packs and participate in the win campaigns.

Challenge :
How can I combine both Panasonic and the partner in a compelling design that attracts consumers, and this within the strict Panasonic packaging rules? How can I keep the balance of the design right while we have so much information on the pack?

Solution :
Work with a big visual on the right to draw attention, and a clear call to action to guide people to the campaign website.