The project

In 2023, along with some colleagues from the APS Marketing Team, I had the opportunity to develop and design a new battery brand: itson. Initially we collaborated with an external agency to define the brand name, the target group and the tone of voice of the brand. After that, the translation to packaging design, POSM design and online and offline communication materials was mainly done in-house.

Target group :
mainly young adults, environmentally aware consumers with an active lifestyle.

Key features :
eco-friendly packaging, local production, premium, active, energetic, young, fun.

My role in this project

Create a compelling layout for the itson product catalogue, so sales people as well as consumers get to know the itson brand and can use the catalogue as a tool to find the right batteries for their needs.