The project

In 2023, Advanced Power Solutions added Blaupunkt batteries to their portfolio (via a brand licensing agreement). While Blaupunkt is a well known brand, it's brand image was ehm, well ... rather oldfashioned. That's why we negotiated to create a new look and feel for the Blaupunkt battery packaging.

Target group :
families with young kids, people who use batteries in their everyday life but who don't really care what brand they purchase.

Key features :
trustworthy, quality products at a fair price, experience, familiar.

My role in this project

Create a new, impactful and fresh layout for the Blaupunkt batteries packaging. Create a design that uplifts the brand image and convinces consumers to buy Blaupunkt batteries.