The project

eneloop is a rechargeable battery that offers consumers a more sustainable lifestyle choice. Pre-charged with solar energy, eneloop batteries can be recharged up from 500 to 3000 times. The battery brand prioritizes sustainability and aims to create a clean energy society through its principles of ‘recharge’ and ‘reuse’. Next to batteries, eneloop also has battery chargers in its portfolio.

As consumers are more eco-minded, we see a shift to eco-friendly packaging. eneloop charger packs also shifted from plastic clamshells to a fully carton packaging, and we took this opportunity to redesign the pack layout and make it more clean, modern and easy to understand.

Target group :
eco-minded people, young adults who care about their future, photographers, gamers

Keywords :
rechargeable, sustainable, eco-minded, solar energy, reusable, young, fun

My role in this project

As head of the design team I was in charge of creating the look & feel of the new charger packaging. To get things completely right, we set up a team with some people from iVisual (big thanks to them!), an agency that has expertise in color science, design semantics, predictive intelligence and behavioural insights. We investigated colors, fonts, icons and layout hierarchy to find the ideal solution for our charger packaging redesign.